Facebook to give Page owners new video analytics, including unique views and audience retention
Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out over the coming weeks, you will also see information like video views, unique video views, the average duration of the video view, and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.
We’ll show both the total number of video views and the number of people who watched your video. A ‘video view’ is defined as a view of three seconds or more and will appear for all videos, including those that come to life as people scroll through News Feed. We’ve also renamed the ‘video plays’ metric ‘clicks to play video.’ These register after a person has clicked to play a video and it has started.