Facebook : The Audience Network is Now Available to More Marketers Worldwide
The Audience Network uses the same targeting and measurement features that marketers already use when advertising on Facebook. Audience Network ads also use the same imagery as Facebook ads.
Ads delivered by the Audience Network come in three varieties — banner, interstitial and a native format designed to fit seamlessly within the apps they appear.
In addition to making the Audience Network more widely available, we’re also expanding the types of ads it displays. Along with app install and app engagement ads, the Audience Network now supports link ads, meaning any advertiser can use the network to drive traffic to its mobile website.
Businesses are already seeing strong results with the Audience Network. Relative to other Facebook campaigns, Walgreens increased its reach by 5% and improved its click-through rate by 4-5X during tests with the Audience Network.