Facebook : Introducing Safety Check
In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news.
We want to provide a helpful tool that people can use when major disasters strike, so we’ve created Safety Check – a simple and easy way to say you’re safe and check on others.
During a major disaster, Safety Check will help you:
Let friends and family know you’re safe
Check on others in the affected area
Mark your friends as safe
Only your friends will see your safety status and the comments you share.
The 2011 earthquake and tsunami in Japan was devastating. According to the Japanese Red Cross, more than 12.5 million people were affected nationwide, and more than 400,000 people were evacuated. During that crisis we saw how people used technology and social media to stay connected with those they cared about.
Our engineers in Japan took the first step toward creating a product to improve the experience of reconnecting after a disaster. They built the Disaster Message Board to make it easier to communicate with others. They launched a test of the tool a year later and the response was overwhelming.
Unfortunately, these kinds of disasters happen all too frequently. Each time, we see people, relief organizations and first responders turn to Facebook in the aftermath of a major natural disaster.
These events have taught us a lot about how people use Facebook during disasters and we were personally inspired to continue work on the Disaster Message Board to incorporate what we’ve learned. This project soon became Safety Check, which will be available globally on Android, iOS, feature phones and desktop.
The team set out to create a simple and easy-to-use tool that allows people to connect with their network of friends and family when it matters most.