Say Hello To Microsoft Limia
When we announced that the Nokia Devices & Services business would become part of Microsoft, we also shared that Lumia, our smartphone brand, would become part of the Microsoft family. Since then, we have naturally been making the change from Nokia to Microsoft in our websites, packaging and other consumer touch points.
Conversations caught up with Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft, to discuss the changes.
Conversations: We have now started the transition from Nokia Lumia to Microsoft Lumia. Tell us about this change. What concrete changes are we going to see?
Tuula: This is a very exciting time for us and for Lumia products. You might have seen that in the last couple of months, we have already made some name changes to our apps to better reflect that these apps now come from Microsoft.
Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too – they will be called Microsoft Lumia. We would like to invite our Lumia fans to continue to follow us and always be up to speed with the latest device news on Facebook, Twitter and Instagram.
This work continues across our devices, packaging and retail, to name a few. It’s all going as planned and we’re excited that our integration in to Microsoft continues to be on track.
Conversations: So when are we going to see the first Microsoft Lumia device?
Tuula: I wouldn’t comment on future product announcements, but what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon. This is of course a natural progression as all devices that once came from Nokia now come from Microsoft.
And, the Lumia promise of great phone experiences will remain the same as our customers have come to know and love. What’s more, Lumia phones will also showcase the best of Microsoft’s services such as Office, OneDrive, Skype and Bing to help customers with their work and personal lives.