BBM Extends Ad Sales Network with New Global Partnerships
In addition to all the great privacy and control features we’ve been talking about over the last couple of weeks, our latest version of BBM also improves the various ways customers can connect with their favorite brands – through advertising, promotions, and special offers for BBM users.As part of that effort, we’ve entered into several new partnerships to expand our ad sales network and bring region-specific advertising sales expertise to BBM. These new partners are introducing the BBM advertising platform to brands, businesses, advertisers, and advertising networks.
As I discussed in my Open for Business post, we’remonetizing BBM in several ways now that it’s no longer tied to the BlackBerry operating system, and open to iPhone, Android, and Windows devices. Targeted mobile ads and sponsored content are two important parts of that strategy, and we’re seeing this across the social industry.
As one of the largest private mobile social networks, BBM is uniquely positioned to capitalize on a mobile messaging market that is estimated to grow into the multi-billions in the next few years. Our highly engaged customer base has grown to more than 90 million monthly active users around the world, so we have great placements to offer advertisers.
Four New Regional Partners
Recognizing the diversity of global markets, we selected regional partners that already have strong relationships with brands around the world as well as mobile advertising expertise. These partners will represent BBM in markets where we have a strong brand and large, active BBM audiences.
- Blyk will represent BBM globally, with dedicated sales representatives in Chicago, Dubai, London, Singapore, and Toronto.
- Habari Media will represent BBM with dedicated sales representatives in South Africa, Nigeria, and Ghana.
BBM Native Ad Formats
Our ad formats provide a great balance for both customers and advertisers. Our mobile ads appear in “Feeds” so that they blend seamlessly with updates from friends, not interfering with the BBM chat experience customers know and love. At the same time, the placements reach a highly engaged, highly targeted audience where they spend time.