YouTube creators can now pick a URL that reflects their Channel name
Before too long, you have a following on your Channel, and a branding problem. Your username – and therefore Channel URL – is JimmyLovesCats (YouTube.com/JimmyLovesCats) but you know you might stop posting cat videos one day, so branded everything JustJimmy from the start. However, you’re stuck with the original URL.
To rectify this specific issue, YouTube creators can now change their URL via theCreator Studio to one that more closely matches their branding. In order to do so, Channel owners need to have at least 500 subscribers and need to jump through the few hoops in these instructions.
However, users still don’t get free choice over the name. Instead, YouTube will suggest potential alternatives “based on your channel’s description, Google identity and associated websites”, which you can then pick from, the company said in a blog post. It’s not the perfection of completely free choice, but it’s better than being stuck with a URL that bears no relation whatsoever to your channel.