Twitter’s new Curator tool for media outlets
The new web app is designed to allow media organizations to pull together embeddable collections of tweets and vines, and TNW is one of the first to get its hands on it.
You can see our test collection of Grammys tweets below.
Curator allows you to see worldwide trends, select trends from specific geographical areas and see what sports and TV shows are currently being talked about.
Entering a search term or hashtag lets you narrow down the tweets and vines you see in the stream. You can tweak it even further by applying filters.
There’s a long list to choose from, ranging from user profiling (e.g. follower count, profile information, author) and user analytics (e.g. account age, influence, location) to the qualities of the individual tweet (e.g. contains picture, contains vine, sentiment).
You can also weed out retweets and avoid messages containing swear words.
After you’ve set up a customized stream of tweets, you can create a collection with a curated selection of the best messages. Once that’s complete, you can export it as an embeddable widget, like the one we’ve included above.
Broadcasters can also create on-air graphics with Twitter responses to shows.
While tools such as Storify have allowed you to build embeddable collections of tweets for some time, Curator will be a powerful tool for media companies with a direct link into Twitter’s firehose and lots of data to work with.
Journalists wanting to make use of Curator need to contact Twitter directly to be whitelisted for the service.