Google Search results just became more mobile-friendly
As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes:
1. More mobile-friendly websites in search results
Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.
To make sure your website is ready for this change, check out the guide to mobile-friendly sites and start building your multi-screen website today. You can test out how your site is performing with the following tools:
To test a few pages of your site, you can use the Mobile-Friendly Test.
To get a full list of mobile usability issues across your sites, log in to your Webmaster Tools accountand use the Mobile Usability Report.
If you already have a multi-screen website, check out our Multi-Screen Implementation Guide to optimize your website for the best user experience and monetization. You can use the Mobile Search Engine Optimization guideto help your site show up in search results.
2. More relevant app content in search results
Recently, Google Search began to use information from indexed apps as a factor in ranking search results displayed to signed-in users who have the app installed. As a result, Google Search may now show content from indexed apps more prominently in search. If you have a mobile app, learn more about App Indexing, and allow Google Search to show this information in search results.
Posted by Inside AdSense Team
(Originally posted on the Webmaster Central Blog)