Twitter Is Now Placing Ads Within User Profiles
Your Twitter profile may soon include a new decoration: Advertising.
Twitter is bringing promoted tweets, the app’s signature ad unit, to people’s profile pages as part of a new test. That means when you visit the page of another user, you may find a targeted Twitter ad waiting for you a few tweets into that user’s stream.
The ads are separated from other tweets by a small bumper that creates a break in the stream, and a label that reads “Suggested by Twitter” — you can see an example at the bottom of this post. A company spokesperson confirmed Twitter is testing the new ad placement.
“We’re experimenting with this feature, as we do with all our ad features, in order to create great experiences for our users, advertisers and partners,” the spokesperson said in a statement to Re/code.