Google finally reveals its plans to let you buy things directly from search results
Google wants to make it much easier to shop from your phone. In the next few weeks, the company is rolling out a new feature that lets you make purchases directly through Google Search results. It’s being called Purchase on Google.
When an advertisement for a product appears in search results, you’ll be able to click on that product and select the checkout option if you want to buy it. Here’s what it will look like:
Google says it wants to make sure the retailer still has a relationship with the customer. So, when you select a product that appears in search results, you’ll be taken to a microsite within Google that has the look and feel of that particular retailer. From there, you can choose to buy the product, or search for another product from that retailer if the specific item you want isn’t shown.
There are currently a dozen or so merchants participating in Purchase on Google. As that scale is successful, Google says it will continue to ramp up and offer more products from different merchants.
Google is also launching several other new features catered towards shopping. One way the company is doing this is by deep linking apps from shopping ads. This means that if you have the eBay app installed on your phone, you’ll be directed to the eBay app if a product from eBay appears in your search results.
Another way the company is making it easier to shop online is by rolling out a new feature called conversational voice search. This means you can ask Google Now a shopping-related query in natural language, and it will pull up an answer. For example, you can ask for the resolution of a specific camera model just like you would ask a store clerk at Best Buy, and Google will pull it up.
Google is also adding a few new cards to Google Now that make it easier to shop. A new product reviews card will show you reviews for a certain product when you ask. A price drop card will show you when a particular item is on sale, too.
Google will soon be able to rank products in search results, too. So, if you ask Google what the best sunscreen is, it will rank the three best sunscreens based on reviews.
“We built this because we saw a lot of people asking Google for advice,” said Jonathan Alferness, vice president of product management for Google Shopping.
The announcement comes after Google confirmed that a buy button would be coming to search results back in May at Re/code’s Code Conference. This is the first time we’re hearing more details about the feature and when we can expect to see it.