Instagram: Open to Businesses of All Sizes, Everywhere
Businesses of all sizes have been testing these new capabilities this summer with positive results, and we’re seeing significant demand, particularly in areas like e-commerce, travel, entertainment and retail. We’re thrilled to see what brands can achieve in the months ahead using Instagram as their creative canvas.
Drive your business objectives
People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results—97% of measured campaigns on Instagram have generated significant lifts in ad recall.
Now, with the addition of new formats, we’re starting to see marketers achieve a range of objectives, from web site clicks to mobile app installs. For example, Gilt Groupe turned to Instagram to win new customers, and ran a campaign that drove an 85% lift in app installs. At the same time, designer furniture retailer Made.com’s ads yielded a 10% order value increase versus its benchmark. Game developer Kabam’s campaign helped it effectively acquire new players that stayed in their game longer and purchased more. And The North Face used iconic imagery to heighten awareness of its “believe in the impossible” speaker series, with results showing high engagement to learn more.
Do more on Instagram
Thousands of businesses around the world already use Instagram as their shop window, and we’re making it easier for them to do more on the platform, from brand to direct response ads. Today we’re also announcing additional capabilities:
- Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
- Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
- Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
- Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram
We’re thrilled to make it easier for businesses of all sizes to reach people with more relevant ads on Instagram. And we will continue to improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.