Romance in the Age Social Sharing
The key to understanding romantic relationships is an age-old mystery.
But the elusive language of love may be easier to decipher with new Georgia Institute of Technology computing research that brings insight into how we find, talk about, and improve our relationships with that significant other.
The research on romance comes from three separate studies and shows a snapshot of what love in the digital age looks like, including the current state of online dating and how partners communicate using technology. The research findings allow for a deeper look at how technology impacts and supports building relationships and takes us behind closed digital doors for a glimpse at the many ways couples connect.
How a wedding engagement changes Twitter feeds
Study examines what happens to online personas in the months after she says yes
Twitter was used as a lens to look into the lives of nearly 1,000 people who used the site to announce their wedding engagement. By comparing tweets before and after, the study was able to determine how people changed their online personas following the proposal.
Some differences were split along gender lines. Others identified how people alter the words they use on Twitter after they are engaged.
The study followed 923 people who used “#engaged” to announce in 2011. The research team then looked at each person’s tweets in the nine-month period before the engagement and 12 months afterward (2 million total tweets). They were also compared to a random sampling of tweeters during the same time frame (12 million tweets).
After people got engaged, tweets with the word “I” or “me” dropped by 69 percent. They were replaced with “we” and “us.” There was barely any change within the control group. Similarly, tweets using familial words such as “future-in-laws” and “children” jumped by 219 percent after the proposal.
“People began to paint themselves as a couple, rather than as individuals,” said Munmun de Choudhury, a Georgia Tech associate professor who led the study. “They’re going through a major change in life, and it shows on social media as they adapt to society’s expectations of their marital identity.”
The most frequent terms used by females when tweeting about their significant other were tied to emotion (for example, they “love” their “wonderful” fiancé). Men are more likely to use physical descriptors such as sexy, beautiful, or gorgeous when talking about their fiancée.
It is also noticed that engaged people are much more likely to think and tweet about the future. Instead of using past-tense verbs, future-tense verbs surged by 62 percent after engagement.
“Twitter can be a powerful tool that can mirror our thoughts and how we’re actually feeling,” said de Choudhury. “This isn’t based on what they told us they did. It’s a reliable record – it’s what they actually did.”
Cupid’s tech support
Research shows that members of online dating services gather independently for help
When looking for love on dating sites, the interactions are often one-on-one, private, directed primarily between strangers – and not always smooth or easy.
Georgia Tech research into two popular online dating services, OKCupid and the mobile-based Tinder, show that many users are unable to determine social norms or effective match-making techniques on the sites, so they’ve taken the discussion elsewhere.
Reddit, a popular crowdsourced content platform, has two thriving subreddit groups (for the dating services), which collectively have more than 95,000 members and 1,400 new posts a day at any given point.
Researchers conducted interviews with forum members and observed public discussions for the study.
“We found that participants used these forums to share experiences and to offer advice, and the forums played a major role in shaping how participants used the dating sites,” says researcher and Professor Keith Edwards.
Many subreddit discussions centered on what not to do, with users providing cautionary examples of harassing or unwanted messages. Discussions also focused on strategies to take advantage of how the dating sites are set up. Researchers say some of the techniques might actually enable anti-social behavior, a common problem on dating sites in general.
On OKCupid, for example, some male users indiscriminately gave all profiles four or five stars to get noticed by each potential partner they rated. Tinder saw similar behavior with some men swiping “like” on all profiles so that the app would pair them with the highest number of matches.
A more benign problem on the dating services: boring or generic profiles. As one user put it, “everyone is always fun-loving, loves to laugh, loves to travel, um, loves to hang out with friends…” The forums tackled this by sharing tips on how to shape profiles for maximum appeal.
Edwards and co-author Christina Masden suggest design changes that could bring dating sites more in line with modern user expectations of socializing on the web. One possibility is developing online dating sites to be more community-centric, as shown by the value of outsourced communities on Reddit.