ASUS will build AdBlock Plus into its browser app starting in 2016
Ad blocker apps have helped a little, but it still needs that extra step of downloading the app and installing it. But now, something that Asus has done to their proprietary browser might be the start of a trend for other browsers.
What makes Asus’ decision unique is that Adblock Plus will be integrated with its own browser and will ship with the ad-filtering software activated as a default. “We’re extremely happy to team up with ASUS, the first major hardware manufacturer to integrate ad blocking into their mobile devices”, said AdBlock Plus co-founder Till Faida. Now another ad blocker is in the news, but this time it’s for Android. “This is another call for innovation in the ad industry-a call getting louder by the day”.
While the 15 million people using an Asus Browser are a drop in the bucket compared with the much larger number of Chrome and Safari users, having AdBlock Plus loaded by default is a precedent that is making some developers nervous. What will be interesting is seeing if other device makers follow suit. And while AdBlock has a program that will allow certain “Acceptable Ads” to go through as long as advertisers follow certain rules as to the size, placement and content of the advertisements, smartphone users still have the last word.
YouTube argued that its service was affected after ad-blocking surged in popularity in recent years, as this prevented the Google-owned online video service from reaching profitability.