Facebook’s new ‘like’ buttons have a hidden agenda
For years people have clamored for Facebook to add a “dislike” button alongside its iconic like button.
That was never going to happen, for reasons I’ve explained.
Instead, in October the company began testing a suite of six emoji complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.”
On Wednesday, it rolled out the new buttons to Facebook users worldwide, minus one: “yay.” (“Yay” missed the cut, Facebook product manager Sammi Krug told me, because the company’s testing revealed that people found it vague and didn’t use it as much.)
Facebook explained the new feature, called Reactions, in a blog post:
We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.
You can see the new buttons by either holding down the like button (if you’re on your phone or tablet) or hovering over it (if you’re on your desktop). Tap the emoji reaction you want, and the icon for it will appear beneath the post, just as the like icon does.
Facebook will tell you that the new reactions are all about giving users new ways to communicate and express themselves. No doubt that’s part of it. Users have long complained that like doesn’t feel appropriate in a lot of circumstances, such as when a friend’s loved one has died or an acquaintance posts a political screed that you find interesting but also troubling.
But, like almost everything Facebook does, there is a double purpose at work here—and that second purpose involves data. Specifically, Facebook is now going to be able to collect, and profit from, a whole lot more of it.
Te full article == Click Here ==