Mark Zuckerberg is sorry about that whole Cambridge Analytica mess.
So sorry, in fact, that he took out full-page ads in newspapers around the globe on Sunday to “promise to do better for you.”
According to CNN, the ads appeared in The Washington Post, The New York Times, The Wall Street Journal, The Observer, Sunday Mirror, The Sunday Times, Mail on Sunday, Sunday Express, and the Sunday Telegraph.
Like we said, he’s totally sorry.
“You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,” reads the advertisement. “This was a breach of trust, and I’m sorry we didn’t do more at the time.”
That last part is important, because Facebook reportedly knew way back in 2015 that Cambridge Analytica had improperly acquired Facebook profile data belonging to more than 50 million users — but it only banned the company from its platform after reporters told Facebook this month that they would be publishing a story on the matter.
But Zuckerberg is sorry. And that has to count for something, right? We imagine Zuckerberg hopes the something in question is specifically around $40 billion in market cap — the amount lost following last week’s revelations.
But hey, there is one upside to this whole mess: Facebook, which has played a key role in devastating print media by sucking its advertising revenue dry, had to spend big on an old-school media ad buy. So at least there’s that.