Netflix’s commitment to growing its original content collection will see the company again returning to debt markets to raise more financing, the company announced today. According a release published to its investors site, Netflix says it plans to raise $2 billion to help fund new content, including “content acquisitions, production and development, capital expenditures, investments, working capital and potential acquisitions and strategic transactions.”
The funds will be raised in the form of senior unsecured notes, denominated in U.S. dollars and euros, it said.
This debt offering is the sixth time in under four years that Netflix is raising $1 billion or more through bonds, noted Variety, which was among the first to report the news. As of September 30, Netflix’s long-term debt had reached $8.34 billion, up 71% from $4.89 billion in the year ago quarter, it said during its last earnings, Variety’s report also noted.
Netflix recently explained during its Q3 2018 earnings that it needs to continue to invest in original programming in order to remain competitive.
“We recognize we are making huge cash investments in content, and we want to assure our investors
that we have the same high confidence in the underlying economics as our cash investments in the past.
These investments we see as very likely to help us to keep our revenue and operating profits growing for
a very long time ahead,” the letter to shareholders read.
Netflix also pointed to the increasing competition in the industry as one of the reasons why original content investment was so critical, adding that it didn’t only compete with linear TV, YouTube, gaming, social media, DVDs and pay-per-view, but with a number of new and upcoming streaming services, as well.
“Content companies such as WarnerMedia and Disney/Fox are moving to self-distribute their own content; tech firms like Apple, Amazon and others are investing in premium content to enhance their distribution platforms,” the letter also stated. “Amid these massive competitors on both sides, plus traditional media firms, our job is to make Netflix stand out so that when consumers have free time, they choose to spend it with our service,” it had said.