Influencer marketing has significantly evolved over the past few years. What started as a simple marketing tactic, has become a multi-billion-dollar industry.
In fact, research shows that global spending on influencer marketing is expected to reach up to $10 billion in the next two years. Moreover, over 50% of marketers state that they are planning to incorporate this strategy into all of their marketing activities.
However, the more popular it becomes, the harder it is for both brands and influencers to stand out in the overcrowded digital marketplace. One of the major reasons some influencer marketers are not seeing an upswing in results is due to their campaign being outdated. That’s why keeping track of the latest trends and statistics is extremely important.
One of these emerging trends is collaborating with nano- and micro-influencers. Marketers have found these kinds of collaborations to boost credibility and consumer trust. Influencers with fewer followers compared to celebrities and established influencers, are great at driving engagement.
Meanwhile, Instagram still takes the spot as the most preferred platform for influencers. This social media channel is mostly populated by travel and beauty influencers who target a younger audience.
Another trend in the world of influencer marketing is Instagram’s IGTV. This feature is expected to grow in popularity among marketers and influencers. One reason may be due to the fact that videos currently generate high engagement rates. And many influencers use this content type to educate and recommend products from brands they genuinely like.
Last but not least is the increasing demand for ad transparency and authenticity. Many modern consumers don’t like traditional ads, but some are open to labeled sponsored content posted by the influencers they trust.
For more details about the latest influencer marketing trends and statistics, check out SmallBizGenius’ infographic below.